What is a magic mirror? A lot of us instantly think of something similar to the image above, most everyone knows the story of Snow White. The magic mirror is something that is now referenced in the world of fashion quite often. It varies immensely but the main idea behind all of them remains the same, to enhance the shopper's experience. They have been making appearances for at least 10 years now at different levels of technology but they still haven't really hit mainstream as first predicted when introduced.
I have been coming across them quite regularly in my research on garment sizing. Nothing that is available thus far deals with sizing issues well and they are mostly used in stores as a novelty due to their cost. Normally they are seen in the main retail store area as a giant touchscreen where a customer can scan through available stock.
Some take a picture of you and then you can tweak images of garments and fit them on your image. You get a rough idea of whether the garment is some thing you may like without actually having to try it on, and you get to play with technology. They don't give you an accurate idea of how the garment will fit.
Others remind me of dressing a paperdoll, the cool thing is that the paperdoll is you. The person is you on the screen and you scroll through different outfits playing dressup. I have seen this method used at fashion related exhibits at museums as a way to make the exhibit more interactive and a chance to see yourself on the red carpet. Both often give you the option of sharing the image through social media or via email.
Another magic mirror type includes RFID(Radio Frequency Identification) technology. The RFID's are being embedded in the mirrors and when you enter the changing room with garments the tags are automatically scanned. The mirror can then suggest other possible garments and accessories to complete the outfit. Some may even suggest options that suit your silhouette better or makeup options. Ones that have a tablet in the change room can allow you to request other sizes or colours from a sales clerk or even the option of purchasing garments without even leaving the change room.
The question is Do Magic Mirrors enhance the shopping experience? Is technology simplifying or confusing matters more?